"What am I doing here?!"

You followed what made sense. What was rewarded, expected, or chased after by your peers. But now something in you is catching up and asking:
Is this it? Is this really what I want my work to be about?

How do you feel?

People that come to me often say...

"I feel my work doesn’t really matter"

I realise it's hard to stay motivated when you don't really believe in what you do, or see your company do actual harm.

"What drives people here isn’t what drives me"

What people are chasing here is not who I want to become. I miss working with people that actually inspire me.  

"The longer I stay, the harder it is to change"

I've been telling myself I’ll figure it out later, but the longer I stay on this path, the more it feels like my only option.

How did you get here?

You did everything right,
so why does it feel off?

You're probably in a high-paid job that's coveted by many. Or work with smart people on challenging projects. So why does it feel off?

Because our system funnels top talent into prestige firms, where they:

solve problems that don't really matter

are incentivised to maximize profit at any cost

make addictive tech even harder to put down

defend interests that are hard to justify

or sell products we don't really need

Instead of helping you apply your talent and time in a more meaningful way:

working on something you actually care about

with capable people that share your values

in a way that tangibly improves people's lives

or restores ecosystems we depend on

So, is what you do worth your time?

I help ambitious people who feel their time and talent should be used for something more meaningful than profit-at-any-cost business as usual

Sava Riaskoff
Why do I care about this work?

It's part of my story. Curious?
Watch my TEDxTalk

What my clients say

“I came to Sava feeling overwhelmed and stuck. I knew I loved agriculture but had no idea how to make the transition. Too many doubts, too many questions; it felt like a one‑in‑a‑million chance I’d succeed. Sava was a sparring partner who listened without judgement, reframed what I couldn’t name, and turned my scattered ideas and trapped emotions into a clear, practical path I could act on. What makes me happy today? I make a living doing what I love, and I'm an agent of change with the freedom and authority to push the boundaries of what we know. That's exciting!"

Juan Pablo Rodado
Director Southern Europe at EFPolymer | Building drought resilient food systems

"In a time when I was lacking motivation, Sava helped me surface what drives me most: using my position and voice to lift up more women in male‑dominated fields. Working with him helped me step up onto the stage, speak up with more confidence in investor sessions, and become a better mentor to my team. The results are pretty clear: more speaking invitations, stronger investor outcomes, and a few leadership awards these past years."

Ella Cullen
Co-Founder & CMO at Minespider | Powering Circular Supply Chains

"I worked with Sava for over a year. Our sessions always sparked new ideas and the guy brings so much energy, it's contagious! He's provided me the space to offload stress, work through doubts or vague ideas, and gave me the honest direct feedback I needed to grow myself and my business. Couldn't recommend him more."

Antoine Rondelet
Founder at Ganddee | #1 Lifestyle app in the UK & Ireland | Circular Fashion

Giving Pledge

10% of my income goes to impact initiatives that

Watch HOPE! The Series (2024) for solutions to solve the climate crisis that leave you feeling hopeful and inspired. See it here.

Watch Heart Wood (2020) for my journey living with the Wayuu and other indigenous communities in Latin America. See the full film here